| Pricing & basics |
| Price |
A$990 /mo AUD |
A$1,750 /mo AUD |
A$2,990 /mo AUD |
| Annual prepay | 20% off | 20% off | 20% off |
| Support hours / month | 2 hrs | 5 hrs | 10 hrs |
| Roll-over | None | Up to 2 hrs into next month | Up to 4 hrs into next month |
| Response SLA | Next business day | Same day (business hours) | Within 4 hrs (business hours) + emergency line |
| What's always included (Core) |
| Website management | Hosting included | Hosting included | Hosting included |
| DNS management | Included | Included | Included |
| Email security | SPF / DKIM / DMARC | SPF / DKIM / DMARC | SPF / DKIM / DMARC |
| Backups | Daily off-site, 30-day retention | Daily off-site, 30-day retention | Daily off-site, 30-day retention |
| Rollback plan | Automatic rollback | Automatic rollback | Automatic rollback |
| Leads report | Monthly | Monthly | Monthly |
| Update management |
| Minor / security updates | Auto-enabled in WordPress, monthly review | Manual via staging, weekly cycle | Manual via staging, weekly + emergency patching <24hr for zero-days |
| Major version updates | Quarterly, billed against support hours if over budget | Monthly, via staging | Monthly, proactive, via staging + visual regression checks |
| When an update breaks | Roll back automatically; fix within SLA | Caught in staging before going live | Caught in staging; rollback path tested for every major change |
| Software & licensing |
| Plugin & theme licenses | Client pays directly | Covered up to $500/yr | Fully covered within standard stack |
| Domain renewals | Client pays | 1 domain covered | Up to 2 domains covered |
| DMARC monitoring tool | Free tier | Free tier | Paid tier covered |
| Uptime monitoring | Basic free tool | Pro tier | Pro tier + status page |
| Email hosting & management |
| Note: This is separate from email security (SPF, DKIM, DMARC) which is included in the Core for every tier. Email hosting & management is about running the mailbox infrastructure itself — different work, different cost. The 10-seat cap on Partner reflects a typical small SME team — most clients fit comfortably within it. Beyond 10 seats, additional users or upgraded SKUs are billed at cost rather than absorbed. |
| Mailbox setup & ongoing management | — | Included | Included |
| Google Workspace license cost | n/a | Client pays directly | Covered by BrightSite |
| Supported platforms | n/a | Google Workspace only | Google Workspace only (no Microsoft 365) |
| Seat count covered | n/a | n/a | Up to 10 seats; additional seats billed at cost |
| SKU covered | n/a | n/a | Business Standard or lower; Business Plus differential billed to client |
| Add-ons covered | n/a | n/a | Excluded — AI Expanded Access, additional storage, Vault, Voice all at client cost |
| Site type fit |
| Best for clients running on | Standard CMS — WordPress, Squarespace, Wix | Performance-optimised site — built or rebuilt for speed and conversion | Custom build — Astro / Sanity / Cloudflare Pages or equivalent |
| Ideal client size | Solo / 1–10 staff, simple stack | SME, 10–50 staff, growth-focused | SME 30+ staff, multi-channel, dev-heavy |
| Site delivery for clients needing a build | Project work, billed separately | Project work, billed separately | No separate rebuild needed — ongoing iteration covers it via dev hours |
| Strategic deliverables |
| Annual Strategic Review | Available separately | Included | Included + 6-month interim |
| Quarterly competitor brief | — | Included | Included |
| Dev hours included | 2 hrs within support | 3–4 hrs of the 5 | 8 hrs of the 10 |
| Marketing menu |
| Menu picks | 2 of 8 | 4 of 8, or all 8 light | All 8, intensive |
| SEO + SEM rule | Pick either SEO or SEM, not both | Can include both | Can include both |
| Delivery model | Foundation depth | Growth depth or broad-and-light | Full depth, with quarterly focus priorities |