Practical notes from the field.
SEO deep-dives, development insights, and lessons from 25 years building for the web.
Website Redesign Checklist: Five Things to Get Right Before You Start
Rankings, lead flow, tracking data — a redesign can quietly destroy years of accumulated value. Five things to get right before anything gets rebuilt.
A French bistro now has a new home of its own
How we got Bistrot76 online in under two weeks — then built it into a fast, self-managed site that looks and feels like the place it represents.
Rebuilding a working eCommerce site to be mobile first in two languages
How I rebuilt an established bilingual eCommerce site without losing what already worked — mobile-first, SEO-aware, and live within a fortnight.
I built a tool to clean up browser bookmarks
I built a free tool to bulk-clean your browser bookmarks — filter by folder and age, find dead links, export a fresh file. Works with Chrome, Firefox, and most others.
How to get Google to love your site – Part 2
A look at Google AMP pages — what they are, whether they're still relevant, and what to consider for your site's mobile experience.
Key steps to take when launching a new website
Launching a new site without losing your search rankings — URL redirects, crawl audits, and the essential SEO checklist.
What mobile first indexing means for your website
Google now indexes the mobile version of your site first. Here's what that means and what to check.
How to get Google to love your site
Learn how structured data and schema markup help search engines understand your business — and why it matters for local SEO.